Vote for me! I’ve got an office! With tables and chairs!

Hot on the heels of John Edwards, Ron Paul and Jean-Marie Le Pen, Minshuto politician Suzuki Kan has staked out a claim to be the first Japanese politician in Second Life.

This must be aimed at getting real-world PR. And it’s working very well on that score.

But the in-world space appears to a fairly useless clone of a real-world office. Its basic message appears to be,

“Vote for me! I’ve got an office! With tables and chairs!”

It doesn’t have to be like this; Here are some of the things that, insane-Japanese-electoral-law-that-he’s-probably-already-breaking notwithstanding, political campaigns could be doing to leverage their Second Life spaces:

• Create legible displays related to your political campaigns. (Doh…)
• Track everyone who turns up and invite them to join a group. You can then advertise real-world events and online activism through in-world instant messages to the group. (Teleport here to receive instant-message spam from John Edwards.)
• Give away some kind of free merchandize - a hat, t-shirt or whatever - to help them advertise your cause in Second Life.
• Second Life makes it really easy to donate small amounts of money. Setup a donation box. It doesn’t matter if they only give you a few Linden $’s - once you’ve confirmed that they’re willing to donate, you can follow up and get more money out of them later.
• Create a space for people to chat to each other. (Look how the Ron Paul campaign does this.)
• Give visitors something actively useful to do to participate in something you’re campaigning for. The obvious thing would be to sign an online petition. You can then turn your petition signatures into more cutesy real-world PR. (”2000 Second-Life avatars demanded that the government fix the pension system…”)
• Have somebody there to talk to people who turn up, make them feel welcome and try to turn interested people into active volunteers for your campaign.
• Offer links from the virtual world back to your 2D-web resources - your website, your Mixi community, the place they sign up for your e-mail list, etc.
• Put a box on your website saying that there’s a volunteer online who can talk to you right now. This will give you a lot of the advantages of live chat systems, but with a greater sense of presence. You can have it only display when there’s somebody actually there, so you don’t need to staff your in-world location 24-7.